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Waitrose Duchy Organic
Waitrose Duchy Organic (formerly ''Duchy Originals from Waitrose'' and earlier simply ''Duchy Originals'') is a brand of organic food sold mainly in Waitrose stores in the United Kingdom, and small independent stores.〔(【引用サイトリンク】 publisher = Duchy Originals )〕 The brand is a partnership between Waitrose and the Duchy Originals company, a company set up by Charles, Prince of Wales in 1990 and named after the Duchy of Cornwall estates that are held in trust by the Prince of Wales.
== History ==
The first product of the Duchy Originals brand, oaten biscuits, were grown on the Prince of Wales Highgrove House estate. During the 1990s Duchy Originals products were mostly stocked in farm shops and independent delicatessens. Expansion during the 2000s saw a selected range of Duchy Originals products becoming widely available in most major UK supermarkets. However, Waitrose was the brand's largest customer and in September 2009 it was announced that Duchy Originals had agreed an exclusive deal with the supermarket. From August 2010 products were relaunched under the ''Duchy Originals from Waitrose'' brand and the then range of around 200 lines has been expanded to over 300.〔 Since then Waitrose has the exclusive licence to originate, manufacture, distribute and sell Duchy products within the UK through its stores as well as via third parties.〔 The tradition of donating royalties to charity has continued and the Prince of Wales has continued his involvement with the brand. By 2013 the brand was selling in 30 countries including Australia and Japan.〔〔(【引用サイトリンク】url=http://www.princeofwales.gov.uk/news-and-diary/wednesday-11th-september-2013-1 )〕 In the summer of 2015 the brand name was changed to ''Waitrose Duchy Organic''.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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